Install BWGELA

Add to your home screen for quick access to your free/donation based critical thinking platform

We use essential cookies to run this site and, with your permission, privacy-friendly analytics to understand how it is used. Analytics stay switched off until you accept. Read our Cookies Policy and Privacy Policy.

Summary Cues
High signal

Context Over Content

The principle that the setting often matters more than the gesture itself.

Principle
Channel
High
Reliability
Advanced
Difficulty to Read
Example

Tears at a wedding and tears in a dispute carry entirely different meanings.

How to Read It

Always read a cue through the lens of the situation that surrounds it.

A Word of Caution

Stripping a cue from its context is the surest way to misread it.

    Made with Emergent