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Bureaucratic and organizational rhetoric
Drawing credibility from organizational position or affiliation
WHO Director-General speaking on pandemic response draws on institutional legitimacy
Balance institutional power with personal humility. Acknowledge limitations.
Official statements, policy announcements, institutional communications
Citing credible witnesses or authorities to support your argument
ExploreEstablishing authority through experience, expertise or institutional position
ExploreBuilding credibility by acknowledging limitations and showing intellectual honesty
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