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Ethos
Intermediate

Testimonium

Latin: testimonium (evidence, witness)

Citing credible witnesses or authorities to support your argument

Ethos · Credibility
Appeal Type
Latin Tradition
Tradition
Intermediate
Difficulty
Global Example

Nelson Mandela often invoked the testimony of imprisoned anti-apartheid activists to authenticate his message of reconciliation

How to Use

Use testimonials from recognized experts or witnesses. Ensure sources are relevant and credible to your audience.

Common Usage

Political speeches, academic writing, legal arguments