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The tendency to favor aesthetically pleasing options over more effective or efficient ones. We judge books by their covers and assume beautiful interfaces work better.
Influences hiring decisions, product choices, and trust in information based on presentation rather than substance.
The 'aesthetic-usability effect' shows we perceive beautiful designs as more user-friendly, even when they're not.
"The only thing more predictable than human irrationality is humans' surprise at being irrational."
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