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Greater sensitivity to losses than to equivalent gains. Your brain's built-in pessimist.
Influences investment decisions, keeps people in bad situations, and drives most marketing strategies.
Losses are felt about twice as strongly as equivalent gains. This is why 'limited time offers' and 'you might lose out' marketing works so well.
"The human brain: 3 billion years of evolution perfecting the art of being wrong with complete certainty."
Made with Emergent