We use essential cookies to run this site and, with your permission, privacy-friendly analytics to understand how it is used. Analytics stay switched off until you accept. Read our Cookies Policy and Privacy Policy.
Latin: persona (person) + facere (to make)
Giving human qualities to non-human things
Pablo Neruda: "I want to do with you what spring does with the cherry trees"
Choose qualities that illuminate. Make abstract concrete. Connect emotionally.
Poetry, environmental writing, creative description