We use essential cookies to run this site and, with your permission, privacy-friendly analytics to understand how it is used. Analytics stay switched off until you accept. Read our Cookies Policy and Privacy Policy.
Humanitarian and charitable rhetoric
Evoking sympathy through stories of blameless suffering
UNICEF campaigns showing children affected by war through no fault of their own
Preserve dignity. Avoid exploiting suffering. Show agency where possible.
Humanitarian appeals, child welfare advocacy, disaster relief