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Data Storytelling

PS205
Module 3: Slide Decks as Cognitive Maps
3 Lessons

Structuring a whole deck so the audience always knows where they are and why it matters.

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Slide Decks as Cognitive Maps

1

Slides as Cognitive Maps, Not Teleprompters

Understand how to structure a slide deck as a navigational system that guides audiences through complex data without overwhelming their working memory.

25 min
Theory
Examples
Quiz
Critical Questions
2

The Pyramid Principle: Answer First, Then Evidence

Learn how to structure your thinking and your slides so the audience grasps your recommendation or conclusion before you present the supporting data.

25 min
Theory
Examples
Quiz
Critical Questions
3

Headlines, Flow and the Executive Summary

Learn how to write headlines that anchor understanding, structure slide sequences so audiences follow your logic effortlessly, and design executive summaries that let busy leaders grasp your data story in two minutes.

25 min
Theory
Examples
Quiz
Critical Questions