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Data Storytelling

PS205
Module 1: From Numbers to Meaning
3 Lessons

Why data alone does not persuade and how to find the story inside the numbers.

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From Numbers to Meaning

1

Why Data Alone Does Not Persuade

Understand the psychological and cognitive reasons why presenting raw numbers, tables and charts without narrative structure fails to move boardrooms and client decisions.

25 min
Theory
Examples
Quiz
Critical Questions
2

Finding the One Message Inside the Data

You will learn how to distil a complex dataset into a single, clear insight that drives decisions in the boardroom.

25 min
Theory
Examples
Quiz
Critical Questions
3

Knowing Your Audience: Boards, Executives and Clients

Learn how to diagnose what different senior decision-makers care about, how they think, and what questions keep them awake at night, so your data story serves their need, not just your data.

25 min
Theory
Examples
Quiz
Critical Questions