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Algorithmic Polarisation

CT203
Module 1: The Engagement Economy
3 Lessons

The business incentives that reward whatever keeps us reacting.

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The Engagement Economy

1

The Business Model of Attention

You will understand how digital platforms generate revenue by treating your attention as a commodity to be captured, measured and sold to advertisers.

25 min
Theory
Examples
Quiz
Critical Questions
2

How Ranking Algorithms Learn What We React To

Understand how machine learning systems detect and amplify the content that triggers your emotional responses, regardless of its accuracy or social value.

25 min
Theory
Examples
Quiz
Critical Questions
3

Why Outrage Travels Further Than Calm

You will understand the psychological and economic reasons why platforms amplify anger and fear, and how to recognise when your own emotions are being shaped by design rather than by genuine importance.

25 min
Theory
Examples
Quiz
Critical Questions