The Rhetoric of Authority
Who Do We Trust When Anyone Can Sound Like an Expert?
Learn to separate real expertise from synthetic fluency, ground your ethos in lived experience, persuade ethically in an age of deepfakes and show first-hand evidence from the stage
12 lessons in 4 modules6-8 hours
Certificate awarded when all 12 lessons are completed
Course Modules
1
Module 1: The Inflation of Eloquence
3 lessons
Separating real domain expertise from surface-level, AI-generated fluency and corporate buzzwords.
Start
2
Module 2: Grounding Ethos in Lived Experience
3 lessons
Establishing credibility (ethos) through skin in the game, personal accountability and verified context.
Start
3
Module 3: Ethical Persuasion in an Age of Deepfakes
3 lessons
Navigating the boundary between legitimate persuasion and psychological manipulation in a low-trust digital ecosystem.
Start
4
Module 4: Auditing Sources and Demonstrating First-Hand Evidence
3 lessons
Live-auditing your premises from the stage to separate real-world evidence from automated summaries.
Start