The deliberate choice to avoid or ignore information that could be useful or relevant, often to reduce cognitive dissonance or emotional discomfort.
Prevents early intervention in health and financial problems, maintains harmful ignorance, and explains why people avoid preventive care.
People will actually pay money to avoid receiving information they think might be bad news, even when the information could help them.
"Breaking news: Local human discovers they're not as rational as they thought. Water is wet."