We use essential cookies to run this site and, with your permission, privacy-friendly analytics to understand how it is used. Analytics stay switched off until you accept. Read our Cookies Policy and Privacy Policy.
Underestimating time taken on familiar routes compared to unfamiliar ones of the same length.
Affects navigation choices, contributes to route preferences, and explains resistance to trying new paths.
Familiarity makes routes feel shorter because we pay less attention to landmarks and details, making time seem to pass faster.
"Plot twist: The algorithm knows you better than you know yourself. Uncomfortable yet?"