Made with Emergent
Greater empathy for a single identifiable individual than for a large group of statistical victims.
Skews charitable giving, creates unequal distribution of help, and explains why individual stories often outweigh statistical evidence in policy decisions.
Charities know this bias well - campaigns featuring one specific person raise more money than those showing statistics about thousands of people in need.
"Your memory is basically Wikipedia if Wikipedia could edit itself while you weren't looking."
Made with Emergent