Suddenly noticing something more after first learning about it. Also known as the Baader-Meinhof Phenomenon.
Creates false impressions about frequency and trends, amplified by algorithmic content curation.
This illusion is amplified by search algorithms and social media, which show more content similar to what you've recently engaged with.
"Good news: You're not as unique as you think. Bad news: You're not as rational as you think either."
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