Low Impact
Algorithm: Very High
Attention
Frequency Illusion
"I never noticed this car model before, but now I see it on every street. Did everyone just buy one overnight?"
What is Frequency Illusion?

Suddenly noticing something more after first learning about it. Also known as the Baader-Meinhof Phenomenon.

Real-World Impact

Creates false impressions about frequency and trends, amplified by algorithmic content curation.

Fun Fact

This illusion is amplified by search algorithms and social media, which show more content similar to what you've recently engaged with.

Random Insight

"Good news: You're not as unique as you think. Bad news: You're not as rational as you think either."

    Made with Emergent