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High Impact
Algorithm: Very High
Decision Making
Anchoring Bias
"Why think when the first piece of information can do all the work for you?"
What is Anchoring Bias?

The tendency to rely too heavily on the first piece of information encountered when making decisions. Retailers have weaponized this into an art form.

Real-World Impact

Influences salary negotiations, real estate prices, and consumer purchasing decisions worldwide.

Fun Fact

Even random numbers can anchor your decisions. People shown higher random numbers give higher estimates for completely unrelated questions.

Random Insight

"Achievement unlocked: You've successfully demonstrated why democracy is terrifying."