Medium Impact
Algorithm: Very High
Memory
Recency Effect
"Recent information is obviously more relevant. Why would I remember old news?"
What is Recency Effect?

Greater recall or influence of the most recent information. Memory's recency bias.

Real-World Impact

Distorts historical perspective, makes recent events seem more significant, and influences voting behaviour near elections.

Fun Fact

This bias combines with social media algorithms to make recent events seem more important than they actually are in the broader context.

Random Insight

"Evolution gave you pattern recognition. Marketing gave you patterns to recognize. Guess who's winning?"

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