Made with Emergent
Judging experiences largely based on their peak moments and how they end.
Influences customer satisfaction, relationship memories, and explains why endings are disproportionately important.
A shorter pleasant experience can be remembered as better than a longer one if it has a better ending, even with less total pleasure.
"Good news: You're not as unique as you think. Bad news: You're not as rational as you think either."
Made with Emergent