Made with Emergent
Overvaluing products one has partially created. DIY becomes psychological ownership on steroids.
Drives the DIY industry, makes people overvalue their own work, and explains the popularity of customization.
Named after the Swedish furniture company, this bias explains why people love crafts, cooking, and any 'build-your-own' products.
"Warning: Your thoughts may be more influenced by what you had for breakfast than you realise."
Made with Emergent