Medium Impact
Algorithm: Medium
Memory
Choice-supportive Bias
"My decisions are always the best possible ones. Evidence to the contrary is clearly flawed."
What is Choice-supportive Bias?

Remembering one's choices as better than they actually were. Buyer's remorse's optimistic cousin.

Real-World Impact

Prevents learning from poor decisions, maintains consumer satisfaction, and explains brand loyalty.

Fun Fact

This bias kicks in within minutes of making a decision. Your brain literally rewrites your memory to make you feel better about your choices.

Random Insight

"Your brain runs on the same logic that makes people argue about pineapple on pizza. Let that sink in."

    Made with Emergent