Made with Emergent
When decisions are influenced by how information is presented rather than just the information itself.
Manipulates consumer choices, political opinions, and medical decisions. Words literally change reality.
Politicians, marketers, and lawyers are professional framers. The same policy can sound amazing or terrible depending on the words used.
"The human brain: 3 billion years of evolution perfecting the art of being wrong with complete certainty."
Made with Emergent