We use essential cookies to run this site and, with your permission, privacy-friendly analytics to understand how it is used. Analytics stay switched off until you accept. Read our Cookies Policy and Privacy Policy.
The preference for the current state of affairs. The psychological equivalent of 'if it ain't broke, don't fix it.'
Prevents innovation, maintains inefficient systems, and keeps people in situations that no longer serve them.
Status quo bias is why most people never change their default settings and why companies make opting out deliberately difficult.
"Your confidence in your own rationality is inversely proportional to your actual rationality. Ironic, isn't it?"